In The Name Of Allah The Beneficent The Merciful


Assalaamu’ alaykum wa rahmatullah wa barakatuhu to our  Ummah and a Warm Welcome to all Seekers of True Knowledge.

The website, has been started just for the sake of Allaah, so that people all around the world benefit from authentic Islamic materials and aquire the correct knowledge, based on the understanding of our righteous predecessors.

We believe that one of the three things which benefits a person after his death is “beneficial knowledge” and hence we strive hard to provide everyone with that, based on this hadeeth of our beloved Prophet Muhammad (sallallahu ‘alayhi wasallam) who said:

“When a person dies, all his deeds come to an end except three: sadaqah jaariyah (ongoing charity, e.g. a waqf or endowment), beneficial knowledge (which he has left behind), or a righteous child who will pray for him.” [Reported by al-Tirmidhi, no 1376; he said this is a saheeh hasan hadeeth]

Embrace Islam is a team of concerned Muslims, from a wide range of ethnic backgrounds, united by: our belief (Tawheed), with conviction in the Qur’an (being the last revelation from Allah to mankind revealed to his last Prophet Muhammad (saws) and the Sunnah (injunctions, laws and practical examples of the Qur’an in action) of the Prophet (saws), and the rightly guided Predecessors (the Companions of the Prophet (saws) and successive generations).

We are committed to the responsibility of our Shahadah (the testimony of a Muslim) and all that it testifies to, all that it denies and the conditions that are included within it.

We claim no affiliation with, and do not support, any sect or political ideology which deviates from the above principals – in belief or practice.

We focus on Tawheed, and we focus on gaining knowledge based on the understanding of the best 3 generations, i.e. the salaf as-saaliheen.

We ask Allah (Most Exalted is He) to accept our efforts which we do only in seeking His absolute pleasure and we ask His forgiveness for any mistakes we have made, due to our lack of knowledge or ignorance.

Our Mission

  • To promote accurate representation of Islam to the Muslims and non-Muslims alike by providing correct information thereby encouraging individual responsibility for seeking and acting upon the Truth, in a way so that they will be more receptive to the truth of Islam.
  • We aim to improve the situation of the peoples in particular and bring them back to the deen-ul-haqq and make them realize their commitment towards their religion and make them love the Aakhirah more than this Duniya.
  • To remind Muslims of their responsibility to participate and support their brothers and sisters in Islam who are striving on a daily basis to fulfil the commandment of Allah (Most Exalted is He) in making La illaha ilallah the law of this world, (insha’Allah).